On 4 November 2024 'Amplify: A Creative and Cultural Strategy for New Zealand' (draft) has been released for sector feedback.

It is a national strategy that outlines how the government will prioritise support for the creative and cultural sectors to 2030.

Manatū Taonga Ministry for Culture and Heritage had feedback open until 15 December 2024.

Museums Aotearoa has provided feedback on the draft strategy, with Chief Executive Adele Fitzpatrick noting,

"We don’t see the Vision Statement “Amplify our arts and culture to make New Zealand a global creative powerhouse” as being relevant to museums and galleries.

The strategy in its draft format seems more focused on artists and the performing arts (and income generating creative functions such as gaming and film) with a focus on individuals rather than organisations such as museums and galleries. Heritage is an obvious omission."

Museums Aotearoa supports the need for a strategy that applies to the art, culture and heritage sector and provides avenues for the sector to contribute to Aotearoa New Zealand’s wider objectives.

Museums Aotearoa is pleased the Ministry is developing a strategy but would also like it to expressly support museums and galleries with long-term planning, ensuring its sustainability and recognises its valuable contribution to tourism, education and our cultural identity and health of our communities.