Te Papa named TripAdvisor’s top tourist attraction in New Zealand

24 July 2025

Te Papa has been recognised in the Tripadvisor 2025 Travellers' Choice Awards, cementing its position as a world-class cultural destination.

  • #1 attraction in New Zealand in the TripAdvisor Traveller’s Choice Awards 2025
  • #5 in the South Pacific in the TripAdvisor Traveller’s Choice Awards 2025
  • Top 1% or Best of the Best attractions worldwide in TripAdvisor Traveller’s Choice Awards 2025

The prestigious TripAdvisor recognition is backed by exceptional visitor feedback, with Te Papa maintaining a 4.7-star rating out of 5 based on over 14,415 reviews, with 11,127 five-star reviews contributing to the museum's outstanding reputation. Te Papa was also the #1 attraction in New Zealand in 2024.

"This TripAdvisor win cements our place as a must-see destination for visitors from around the world,” says Te Papa Tumu Whakarae | Chief Executive Ms Courtney Johnston.

Visitors consistently praise the museum's diverse offerings. "An immersive experience into New Zealand's past, present and future" wrote one couple, while another visitor remarked: "This is a sensational cultural and educational experience, absolutely world class."

By the numbers
  • Total visits 2024/25: 1,044,088
  • International visits 2024/25: 428,266
  • Top visitor countries: Australia, United Kingdom, United States, Germany, France
  • Average international visitor time: 121 minutes
  • Visitor satisfaction: 97% of visitors satisfied
  • High rating: 70% rate Te Papa as 9 or 10 out of 10
  • Government funding: $44 million annually
  • Required earnings: $38+ million annually from commercial activities, partnerships and philanthropy

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Listen to Kate Camp, Head of Marketing and Communications at Te Papa; interview with RNZ.